What’s In A Name?
The first “Apple & Eve” name and logo were created and designed in 1975 by the company founder, Gordon Crane, with the help of New York artist and art director, Lily Hou.
The current Apple & Eve logotype was designed in 1990 by Cliff Bachner of Bachner+Co Design. Bachner+Co has continued to be the steward of the Apple & Eve brand, creating and managing the Apple & Eve products, brands and related packaging design systems.
The logo, as it appears today, looks very much like the initial design. It reflects our brand values by evoking images of purity and goodness, with just a touch of temptation thrown in to make things interesting. It stands as a symbol of the many fresh and delicious fruit juices we produce.
We hope you find our delicious juices tempting and simply irresistible!